Professor Dr. Salah Hassan Hawi, a faculty member at the College of Arts / Department of Arabic Language, held a discussion seminar entitled “Rhetoric in a Changing World.” The seminar addressed contemporary transformations and their impact on reshaping the concept of rhetoric and its functions.

The seminar included guiding models for understanding the relationship between modern variables and new rhetorical trends, emphasizing the necessity of reconsidering rhetoric as a dynamic discipline that interacts with cultural, technological, and social realities.

The seminar’s main themes were as follows:

       •      The Age of Mass Audiences: where rhetorical responses (verbal and nonverbal) are produced.

       •      The Age of Visuals and Images: through the production of visual discourses and their analysis from a rhetorical perspective that interprets the meanings of images and their influence.

       •      The Age of Movements and Groups: by proposing a social rhetoric concerned with studying social phenomena, movements, and their discourses.

       •      The Age of Digitization and Computers: corresponding to the emergence of virtual rhetoric, which analyzes digital discourses in virtual environments.

       •      Computational Rhetoric: through the study of the argumentative dialogue project and feeding artificial intelligence with arguments and rhetorical models.

The seminar was accompanied by a PowerPoint presentation that included examples of images and guiding discourses, which helped clarify the presented ideas and enrich the academic discussion.